By PETER GONZAGA
Pacific Rim Video
HOLLYWOOD-After its launch in 2013 as a hub for YouTube creators to engage with fans on various social media sites and monetize their popularity through in app purchases and e-commerce, mobile app Victorious is setting its sight on international YouTube stars from Europe and Asia. With its original North American talents of beauty blogger Michelle Pham, actor Ryan Higa and music act Boyce Avenue, more international YouTubers have joined the list including lifestyle talent Lindy Tsang (aka Bubzbeauty) and British television personality and glamour model Katie Price.
In a Victorious press release, Tsang explained her excitement in joining Victorious, “I am thrilled to be partnering with Victorious and really excited to be launching my very own mobile platform. The whole team have such a wealth of experience in creator/content platforms, so I am in very good hands. At the same time, working with Victorious ensures that I have complete control over the content that I choose to put out, how I speak to my fans and it also allows me to make decisions about which brands I am associated with. I really love the way that my fans can communicate with each other through my app. For these very reasons, it makes complete sense to be working with them.”
Katie Price added, “I am so happy to be partnering with Victorious on my very own mobile platform. Bringing my fans into one place to share all the best Pricey news and content is hugely exciting and I can’t wait to get started.”
The launch includes over 12 countries outside of North America. Amongst the first international publishers to launch communities for their fans are: Russia Today, one of the most successful global news broadcaster with a reach of 700 Million People, EnchufeTV,from Ecuador, with their 9.5M Fans, British singer-songwriter Jasmine Thompson (Atlantic Records)in the UK, with her 1.7M Fans,German football videos creators Freekickerz with their 2.8M Fans, French TV channel TF1 for Chris Marques and his 360K Fans,MCN 2bTube for Spanish Gamer TheCatacroquer and his 340K Fans,Japanese language educator Chika Yoshida (aka Bilingirl)with her 450K Fans, Tree Potatoes with their 311K Fans for Singapore and Australian beauty and fashion vlogger Chloe Morello with her 1.3M Fans.
To help these newly added international YouTubers, Victorious opened its global office in London and Singapore helmed by Tony Zameczkowski (formerly Director, YouTube Music, Asia Pacific) and hired former Google and YouTube executives Christoph Poropatits,Gabrielle Cuinier, Jacob Zachariah and Joe McDermottroe to manage international business development and partner management.